Catalog Copywriting Samples for Your Consideration:

Current Inc., Cline Fay,
Neuro-Linguistic Programming Institute


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Catalog Copy

Current Inc.

Consumer Catalog & Cover Letter Copy

Product 1: Recipe Card with Tie-On

What better way to share the spirit of the season than with your very own recipes? Family and friends will delight in your unique and delicious inspirations. Special treats for all!

Product 2: Holiday Block Decoration

Our Holiday Block Decoration warms children and family with Christmas cheer. Hand-crafted, cheerfully painted, guaranteed to brighten a special nook in your home this season!

Product 3: Butterfly Pencil Pack

Ideas will soar with the Butterfly Pencil Pack. Our complete set includes a brightly colored pencil, sharpener and notepad, all gently held together with a pink butterfly clip. Here is everything you need for your imagination to take flight.

Cover Letter Copy:

A Gift & A Decoration

We are delighted to be sharing with you a gift and a decoration - two brand-new items for your upcoming holiday celebrations.

You know gifts from the heart mean everything. Now with our unique Christmas Recipe Card Set you can share your very own recipes in celebration of the season. Family and friends will delight in your unique and delicious inspirations - special treats for all!

We also bring you something to delight the eye. Our Holiday Block Decoration will warm children, family and friends with loads of Christmas cheer, brightening a special nook in your home this season.

Cline Fay

Book Catalog Copy

headline: NEED HELP WITH A SPECIFIC PROBLEM?

TROUBLE-FREE TEENAGERS

Teens struggle as they search for independence and identity, but parents can maintain a positive relationship by using Jim and Foster's proven methods. Your teenager may even become your very best friend!

AMERICA'S NEW WITCH HUNT

Examining the Myths and Hysteria Around Sexual Abuse of Children

Dr. Foster W. Cline addresses one of today's most disturbing topics in this remarkable two-tape set, debunking many of the myths perpetuated by media hype, misguided therapists and those caught in the victim mentality.

"A must for anyone concerned with the well-being of today's children and tomorrow's adults."

MOTIVATION­ ENABLING CHILDREN TO BE THEIR BEST

A unique tape focusing primarily on classroom situations

In a supportive environment children feel safe to attempt new things, and even make mistakes. Marian discusses self-concept and how to create the right environment in which children feel motivated.

CHOICES, FAILURES AND THOUGHTFUL RISKS

One of the greatest gifts parents can give is to allow their children to fail, then face the consequence of their decisions. Here Dr. Foster W. Cline is at his colorful best, as he shares proven techniques for helping children learn to choose success.

MAKING WINNERS OUT OF UNDERACHIEVERS

The most frequently asked question in Jim Fay's seminars is: "What do I do with the child who has the ability, but just won't do the assignments?" This six-tape set provides new insights into the causes of under-achievement, and offers you key strategies to generate results.

BEST BOSS

Four simple beliefs about people inspire successful managers. This terrific tape gives you the tools you need to instill commitment and enhance employee performance. It's Love and Logic in the workplace!

Neuro-Linguistic Programming Institute

Catalog Copy

A Framework For Excellence:

A Resource Manual for NLP by Charlotte Bretto Milliner

This unique reference will supplement your knowledge and deepen understanding of the models and processes utilized by NLP. Designed for serious NLP students and practitioners, it is replete with worksheets and examples. The author's clear prose and diagrams make this work readily accessible for those with a genuine interest but only rudimentary understanding of NLP practices. A few of the many topics covered include: Representational Systems; Submodalities; Strategies; Language; Rapport; and Negotiations.

Advanced Language Patterns Mastery by Larry McLauchlin

Would you like to increase your success in interventions, be more persuasive and influential, and enhance your everyday effectiveness? Now you can substantially build your skill in the use of language and language patterns with the one key resource you need. Containing the majority of NLP language and hypnotic patterns that have been codified to date, this unique book is designed primarily for those with basic NLP training. Advanced Language Patterns Mastery is a must-have book for your collection, offering one of the surest and quickest ways to to improve your professional and communication skills.

The Adventures of Anybody by Richard Bandler

Whether you read for fun or as a study in the complexities of language, you will find that Richard Bandler is a great and hypnotic storyteller. Here he weaves a captivating web in this pure but not so very simple fairy tale for all ages. In the words of the author, "This is just a fable, and a fable is just one way to let your imagination run away with you now." But The Adventures of Anybody is so much more! You are likely to find Richard's skills as an agent of change extremely impactful. Highlighted with delightful illustrations, this masterful work is destined to become a classic.

The Couple Who Became Each Other And Other Tales Of Healing From A Hypnotherapist's Casebook by David L. Calof with Robin Simons

Each chapter in this fascinating book reads like a whodunit, taking us on a search for clues and solutions to patients' mysterious symptoms. In a practice spanning twenty years, author Calof has helped clients use the power of their own unconscious to gain insights, solve problems, and heal physical and psychological wounds- sometimes in dramatic ways that even he could not foresee. Through these remarkable stories, we glimpse the many selves we all carry around within us. This compassionate and revealing book is required reading for everyone curious about the human mind.

Creativity Unlimited I -audiotape- Creative Inspiration by Thomas Condon, MA

Experience a new and unique method of learning with this remarkable Multi Evocation audiotape. Featuring the Ericksonian Hypnosis style which is gentle, open-ended and indirect; Multiple Voices, in which two voices speak simultaneously during hypnosis; Metaphorical Environments, where metaphor evokes in a directed fashion the positive changes you experience; and state of the art special effects to deepen the reality of your hypnotic state. Designed for regular use, this tape will positively affect your performance and state of well-being throughout the entire day.

     
 

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