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Service You Need:
Choose Here:
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Complete Writing Services
Copy Analysis/Critique
Editing / Rewriting
Your Immediate Project:
Please Detail:
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Web Sales Letter
Complete Web Site
Crisp Business Communications
Print Sales Letter
Email Sales Letter
Web Page (Standard)
Direct Mail Piece
Email (Standard)
Catalogue
Brochure
Article/Editorial
Autoresponder Series
Email Newsletter
Print Newsletter
Press Release
Advertorial
Commercial
Display Ad
Classified Ad
Banner Ad
Book (Ghostwriting)
Required: Your Specific Budget or Your Budget Range Today
Your Deadline:
Rush Job?
About Your Project and Target Audience... Who is your best customer? Who do you most need to reach? Who is your competition today, and why are you better? Our job is to help you powerfully clarify and strengthen this, then get the word out. Include any Web site(s) we need to see here.
What is the goal of your copy?
Six months from now, if your copy could accomplish just one single critical task, what would this task be?
What other goals would you most like to achieve with your copy?
What is it about your product, service or company that will lend the MOST credibility to your sales pitch? (This can include awards you've won, how long you've been in business, testimonials you've received, how many locations you have, articles about you, and more)
THE SPECIFICS: what product(s) or service(s) are you selling?
FEATURES: What are all the features of your products and services? Don't leave anything out, and please don't worry about being messy here. Just get it ALL down. PS: a 'feature' is a fact about something. It describes what something does, or how it works. That's all.
BENEFITS: Fundamentally, a benefit is something your product or service does for the good of your customer. So what are all the benefits of your products and services? Don't leave anything out, and please don't worry about being messy here. Go ahead and ramble. Just get it ALL down.
What is your customer's main concern? Here's another way of asking this same question: 'Where does your customer hurt the most?'
Finally, I'd like you to dream a little. If you could have the IDEAL CUSTOMER... please create a short, accurate profile of the type of customer you'd most like to attract to your business. Go ahead, dream a little!
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